What kind of paywalls ?
There are many ways to monetize your digital content and a paywall has many possibilities.Metered Paywall
Meters are an effective tool in coverting customers into paying subscribers. Giving them access to the content as a limited trial, it lets the user see if they like the product. If they do, then a percentage of those will sign up and subscribe. This can be more effective than a hard paywall, where your content is unknown to the user.
- Limited number of free articles per month
- Cookie-less solution
- Determined users can circumvent
- Exposes the customer to your content
- Effective conversions to paid
Hard Paywall
Hard paywalls can also be configured to give no content away for free, but the market needs to be fully aware of what you are selling. A complete hard paywall example would be Netflix, everyone is aware of the products they sell but there is no free tier. Low cost or free trial periods are an effective combination product with a hard paywall.
- Difficult to circumvent
- Clear value proposition to the consumer
- Can be used with low cost trial periods
- Excellent for streaming or high value news
- Users have to submit payment to test your product
Registration Wall
By implementing a registration wall, you are testing if users will register, and also generating a list of users who are engaged with your product. This segmentation data can be used to later offer these customers access to a paid-for premium content model.
- Quick to implement
- High value consumer behaviour data
- Future up-sell to engaged consumers
- Perfect for transition from free to paid.
- Does not generate revenue, yet.
Dynamic Paywall
Dynamic paywalls can also integrate with third party analytics systems that track consumer behaviour and send signals to the paywall, when, and which type of paywall to present to the customer. It can also determine the price band and product type to display to the customer in real time.
- Right product in front of the consumer
- Based on Geo-location and Propensity
- Engage with third party tracking data
- Better conversions, higher revenue
- Higher management overhead